Dr.Teal’s Skincare

A circus-inspired skincare line gracefully balances performance and eco-consciousness.

Spring 2022

14 weeks

Branding & Packaging Design

Products

Research

About Dr Teal’s

Dr. Teal's stands as a top-selling bathing product company, dedicated to helping people relax and replenish through their mineral-enriched therapies and treatments.

To help Dr. Teal’s grow in the market, the expansion of their product line into facial care has the greatest potential.

Skincare Market

The global skincare market is projected to increase 36% by 2025 which will be 177 billion dollars.
Facial products generate the highest revenue in the skincare segment.

Consumer Behavior

Facial care was the most shopped-for beauty category across all age groups.
41% of Gen Z shoppers spend the most on facial care products.
There is a rapid surge of people looking for organic and natural skincare products

Competitor Audit

To stand out from this competitive facial care market, Dr. Teal’s should focus on the ingredients and performance of their products and packaging.

Branding

A circus-inspired skincare line gracefully balances performance and eco-consciousness.

This hypothetical skincare line extension for Dr. Teals is inspired by the circus and focuses on the performance of each product in an aspect of the overall routine, keeping things harmonious when the products play together. This product line targets eco-conscious Gen Zers seeking organic products, emphasizing sustainability without compromising product performance.